The fragmentation of the video landscape has long been a prominent factor in campaign planning, delivery, and measurement. But even on the back end, on the advertising side, pressure is mounting to standardize processes and streamline workflows. Especially where linear TV inventory and the digital video ecosystem converge, legacy systems quickly reach their limits.

For more information, visit: RTL Ad Alliance strukturiert ihre Vermarktung in Österreich - ADZINE - Insights in Media. Adtech. Martech.