Mobile and Mobile Apps
The marketing genres mobile and mobile apps in combination with the booking software ISS Nautilus, which can directly book in to the ad server, brings numerous advantages and special features that are specifically designed for the requirements of mobile advertising:
- optimization for mobile devices The booking software enables efficient booking-in of advertising campaigns specifically tailored to mobile devices such as smartphones and tablets. Blacklisting and whitelisting settings can be defined for advertisers and help to ensure that campaigns only ever run where they are to be delivered for each booking. Availabilities can be displayed and selected at the touch of a button in the booking system. The control of the offer request via Nautilus ensures the quick mapping of the possible reach in an offer and increases the probability for the advertiser to reach the desired target groups.
- mobile-specific ad formats Mobile advertising offers a variety of specific ad formats, such as in-app ads, mobile interstitials, or rich media ads. By connecting booking software and ad server, publishers and marketers can flexibly design their campaigns with mobile ad formats and select the appropriate formats for the target groups desired by the advertiser.
- targeted Mobile advertising allows precise targeting by using user data such as location, device type or operating system. The booking software is tailored to easily integrate this data into campaign planning and execution to effectively reach the desired target groups.
- campaign optimizations The direct integration of booking software and ad server allows publishers and marketers to keep an eye on all campaigns and the achievement of a campaign's goals. In exchange with agencies and customers, it is possible to react quickly to changed targets or impending underdeliveries in the mobile area and to adjust the campaigns accordingly.
All in all, the marketing genre of mobile or mobile apps in combination with the booking software, which books directly to the ad server, impresses with a high degree of flexibility, efficiency and precision, which are specifically tailored to the requirements of the mobile advertising market. This enables publishers and marketers to help their customers optimally reach their target groups and successfully implement their mobile advertising campaigns.
Nautilus maps the complete campaign management process of offer, order and delivery. Billing for publishers or agencies comes from one system and can be based on complex discount and billing procedures.