New customer: SQL Service wins solutions by HANDELSBLATT MEDIA GROUP for Nautilus booking system - Unique bundling of cross-media offers in one system
With solutions by HANDELSBLATT MEDIA GROUP, another leading 360-degree marketer has opted for SQL Service's Nautilus booking system. From now on, the company's broad portfolio will be bundled in Nautilus across all genres. This is made possible by a module within the booking software that was individually developed for solutions by HANDELSBLATT MEDIA GROUP and which automatically handles the integrated marketing of various types of media, from print to digital, video and audio to events, in a single step.
This innovation opens up entirely new and highly efficient marketing opportunities for companies: All media services of a provider are combined in one offer - with advantages not only on the marketer side. In addition to standard print and digital ad bookings, additional, comprehensive 360-degree communications solutions consisting of print, digital, events and newsroom services can be offered in a single step. This creates an optimized workflow with regard to the preparation and selection of offers and at the same time facilitates budget controlling.
These arguments already convinced Jan Leiskau, Managing Director of solutions by Handelsblatt Media Group, during the development phase: "With the decision in favor of the Nautilus booking system and the individual adaptation of the software to our needs, we underline our claim to state-of-the-art, efficient communication solutions. The immensely simplified booking and billing process allows us to focus on creative power - in the interest of our customers."
Jens Pöppelmann, Co-CEO SQL Service adds: "With the customized solution for solutions by HANDELSBLATT MEDIA GROUP, we once again demonstrate the enormous flexibility of our booking system and its adaptability to very different, industry-specific requirements. What all companies have in common is the desire for reach, whether on a national or international level. This can now be achieved to an ideal degree via the cross-media combinations within the Nautilus system."
About SQL Service GmbH:
The Wuppertal-based software company was founded in 1994 and specializes in optimizing media buying and sales processes. With innovative and trend-setting solutions, SQL is the leading provider in the German-speaking region for the automated handling of digital marketing processes. Marketers such as Ad Alliance, Goldbach, Interactive Media, iq digital, OMS, Seven.One Media and Ströer are long-standing customers. The service portfolio includes ad server integrations, database implementation as well as process analyses, consulting and application development. SQL guarantees high functionality and a high level of performance, user-friendliness, reliability, portability and efficiency.
Jens Pöppelmann, firstname.lastname@example.org