The RTL Group's marketing arm is advancing its digital transformation efforts in the Austrian advertising market with a new software solution

RTL AdAlliance, the international marketing arm of the RTL Group, has adopted the innovative software solution ISS Nautilus4Digital from SQL Service, marking an important step in the further development of digital marketing processes in the Austrian advertising market.

ISS Nautilus4Digital is a software solution developed specifically for media companies that serves as a central commercial booking and billing system, covering all steps in the marketing process—from quote generation and production preparation to billing. The solution integrates planning, technical, and commercial aspects of campaign management into a seamless digital workflow, as well as the management of all relevant master data, price lists, and complex discount and billing models.

With Nautilus4Digital, RTL AdAlliance has harmonized digital workflows that make scheduling, billing, and reporting more efficient, faster, and more transparent. At the same time, teams benefit from high data consistency and a centralized overview of all bookings—a foundation that is particularly crucial in the dynamic Austrian market.

Agencies and advertising clients also benefit directly: Faster turnaround times, reliable data, and a more transparent billing and reporting setup facilitate coordination, accelerate collaboration, and simultaneously increase the efficiency and precision of proven processes.

Jens Pöppelmann, Managing Director of SQL Service GmbH:

“Austria in particular demonstrates just how effective Nautilus4Digital is within complex marketing structures. RTL AdAlliance operates here with an exceptionally diverse range of channels—from broadcasters like Sky Sport Austria and DMAX to TLC, as well as other partners such as Sport1 and Canal+. These offerings are integrated into very different technical setups, ranging from traditional TV structures to app and smart TV environments. The fact that Nautilus4Digital consistently maps this diversity and uses it to form a robust, reliable data and process foundation is a key success factor.”

Christian Riegler, Head of Distribution, IT & Media Projects at RTL AdAlliance:

“In an increasingly fast-paced advertising world, automated and high-performance solutions are needed throughout the value chain, and the Nautilus4Digital software solution truly optimizes our processes exceptionally well. Everyone involved benefits from its multifunctionality; it takes efficiency and transparency to a new level for us, but above all for our agencies and advertising clients.”