AI in TV planning - a look into the future from Wupper Valley

Can artificial intelligence fundamentally improve the planning of TV campaigns? The technology provider SQL Service has asked itself this question. To find out, the tech company has turned to science. A team of researchers from the Institute for Technologies and Management of Digital Transformation (TMDT) at the University of Wuppertal (BUW) used historical data to analyze the extent to which algorithmic allocation of TV advertising islands is feasible using artificial intelligence.

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Further information:  KI in der TV-Planung – Ein Blick in die Zukunft aus dem Wupper Valley - ADZINE - Insights in Media. Adtech. Martech.


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