Jens Pöppelmann expands SQL Service management team

Jens Pöppelmann (52) joins the management team of SQL Service GmbH with immediate effect. Together with the managing directors Frank Heinrich (60) and Ralf Seidel (53) he is responsible for the business of the software company. The expansion of the management team is taking place with the aim of further expanding and internationalizing the company's market-leading position in the area of multi-channel software for advertising marketing, as well as broadening the scope of its trend-setting solutions for automation processes.

The Wuppertal-based software house is the leading provider of solutions for the marketing of digital advertising space in ATV, CTV, audio, digital, print and out-of-home in German-speaking countries. Based on this know-how, SQL is aiming at solutions for the marketing of linear TV and crossdevice - thus addressing customer requirements to automate and streamline workflows in these areas as well. Jens Pöppelmann brings valuable insights with his many years of expertise in TV and digital as well as his extensive marketing and adtech know-how.

At SQL, he will build up and be responsible for the areas of strategic product development as well as marketing and communications, in order to anchor the SQL brand even more firmly in the national and international target markets. Frank Heinrich: "With the expansion of the management team, we are positioning ourselves more powerfully. In Jens Pöppelmann, we have a strong leader with many years of media and marketing experience, whose expertise will be a valuable driver for the further development of our organization." Ralf Seidel adds: "Jens Pöppelmann is an asset to our management. He knows the demands of the market, brings a wealth of know-how and is excellently networked in the industry. Jens will strengthen our public image and thus the SQL brand and focus on future topics and innovative product developments. In this way, we are ideally equipped for current and future challenges."

Jens Pöppelmann's expertise is based on his long career in technology and process optimization. Early in his career, he worked as International Project Manager Software Localization at L+H Germany in 1998, followed by a move to the media industry at RTL Germany in 2001. Here Jens Pöppelmann held various responsible positions, including building up the infrastructure of booking systems, tools and ad servers at the marketer Ad Alliance (formerly IP Deutschland). Most recently, as General Director AdOperations, he was responsible for the technical 2 background of Ad Alliance's automated and programmatic sales.


About SQL Service GmbH

The Wuppertal-based software company was founded in 2003 and specializes in optimizing media buying and sales processes. With innovative and trend-setting solutions, SQL is the leading provider in German-speaking countries for the automated handling of digital marketing processes. Well-known media companies and online marketers such as Ad Alliance, Gruner + Jahr, iq digital, SevenOne Media, smartclip and Ströer are long-standing customers. The service portfolio includes ad server integrations, the implementation of databases as well as process analyses, consulting and application development for media companies. In all developments, SQL focuses on high functionality, high performance levels, user-friendliness, reliability, portability and efficiency.

Press contact for queries: Cordelia Wagner
Communication & PR
Phone: 0170/ 3853694
SQL service GmbH
Small Klotzbahn 23
42105 Wuppertal

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