DBCFM has been developed on the initiative of mediaservice wasmuth GmbH in cooperation with all market partners and will go live at the major network agencies in the next few months after a test phase. SQL Managing Director Jens Pöppelmann thanks all those involved: "With DBCFM, we have developed a tool that can be used throughout the market, which automates and accelerates the IO business and makes the exchange more secure."

Mediaservice Wasmuth "IO goes automatic" - msw launched Austauschformat DBCFM für den digitalen Werbemarkt