While artificial intelligence is already part of everyday life in creative work and targeting audiences, another area is coming into focus: the operational booking process. Jens Pöppelmann, CEO of SQL Service, who is closely following this development from the systems side, explains what it means when an AI agent not only assists but also reads briefings and prepares proposals, and what role established standards such as DBCFM play in relation to the new AdCP protocol. 

For more information, visit: Agentic Media Buying braucht eine gemeinsame Sprache | W&V