While artificial intelligence is already part of everyday life in creative work and target audience engagement, another area is coming into focus: the operational booking process. Jens Pöppelmann, Managing Director of SQL Service, who is closely monitoring this development from the systems side, explains what it means when an AI agent not only assists but also reads briefings and prepares proposals, and what role established standards such as DBCFM play in relation to the new AdCP protocol. One thing quickly becomes clear: the greatest efficiency gains are already within reach.

For more information, see: AdCP trifft DBCFM: Was KI-Agenten im Media Buying brauchen