Sales systematically processes orders using specified products, defined campaign parameters and price lists within recommended discount ranges. Independent forecasts with automatic inventory allocation or reservation ensure availability.

When sales are transferred to campaign management, complete campaign descriptions and status-based alerts ensure smooth processes. Orders are automatically created in the ad server, the associated inventory is reserved, and customer and content exclusions (such as alcohol or competitors) are taken into account. Minimum prices at the format level are automatically adhered to, as is ongoing monitoring based on delivery targets.

Automated task creation for advertising material integration and paperless billing with integrated receivables management round off the process. Revenue reductions and cost of sales are transparently mapped via bonus items, while interfaces to BI and SAP provide additional reporting options and seamless accounts receivable/payable billing.