Multi-channel system enables more flexible booking of the Ad Alliance portfolio. With the addition of print to the ISS Nautilus booking software, SQL Service GmbH has been serving a gap in demand from both publishers and cross-media marketers since last year. Ad Alliance has been accessing the software provider's latest offering since January 2023 and now also markets the print portfolio completely via the multi-channel system.

The integration of the print business processes is the logical consequence of the previous successful cooperation between Ad Alliance and the Wuppertal-based software house. Video, ATV, CTV, audio and display are already comprehensively embedded in the company's existing infrastructure via ISS Nautilus and are synchronized with the ad servers used via interfaces. In order to meet Ad Alliance's specific requirements, SQL Service now adapted the capabilities of ISS Nautilus to the individual needs of print marketing.

Isabella Thissen, COO of Ad Alliance: "In order to offer our advertising partners the best user experience, it is necessary to digitize the value chain. Our Nautilus booking system is a key component in this. Making our print titles accessible via it is a logical step - also in the implementation of our crossover strategy. With the onboarding of print, we have now integrated almost all genres into Nautilus, so that everything from quoting and order management to billing can be done from one system."

Following the integration of print advertising bookings into ISS Nautilus, SQL Service Co-CEO Jens Pöppelmann believes the software's potential is far from exhausted: "We are currently working flat out to launch further innovations. Above all, it is important to fully map the TV sector via the multi-channel system. This is a step that unites all current media channels and offers advertising marketers and media companies the prospect of marketing their entire portfolio from a single system. Advertisers, in turn, benefit from transparent documentation and processing of their cross-media bookings within one order."

About ISS Nautilus

ISS Nautilus is a commercial booking system and the central component within the marketing process of leading online and print marketers. The system maps all steps from the creation of the offer, through the order and production preparation, to invoicing. Through its unique functional depth, ISS Nautilus covers all planning, technical and commercial aspects of ad management. At the same time, marketer, customer and product master data as well as price lists are managed. Accounts receivable, publisher and agent billing are also handled in the system. Complex discount and billing procedures can also be mapped.

About SQL Service GmbH

The Wuppertal-based software company was founded in 1994 and specializes in optimizing media purchasing and sales processes. With innovative and trend-setting solutions, SQL is the leading provider in German-speaking countries for the automated handling of digital marketing processes. Marketers such as Ad Alliance, Goldbach, Interactive Media, iq digital, OMS, Seven.One Media and Ströer are long-standing customers. The service portfolio includes ad server integrations, database implementation as well as process analyses, consulting and application development. SQL guarantees high functionality and a high level of performance, user-friendliness, reliability, portability and efficiency.