Programmatic Import - What is it?
The term "Programmatic Import" refers to the automated import of programmatic performance data, such as campaign data, into a booking system. This process simplifies the management of your campaigns and enables you to respond faster and more efficiently to changes in your industry. By automating processes, you save valuable time and resources and can focus on what matters most: Your successful campaigns and your customers.
Create campaigns on the SSP page
The Nautilus software allows you to create campaigns directly on the SSP page. What does it mean? SSP is short for "Supply Side Platform" and is a platform that allows for the automated sale of the publishers and website owners advertising inventory. By integrating Nautilus into the process, you can create your campaigns directly on the SSP site, benefiting from the automation and optimization of your processes.
How do you benefit from Nautilus?
- Efficient workflows Through the automated management of your programmatic performance data and the creation of campaigns directly on the SSP site, you optimize your workflow and reduce manual work steps.
- Time saving Programmatic Import saves you valuable time that you can invest in optimizing your campaigns and serving your customers.
- Data transparency and security Nautilus ensures a seamless and secure data exchange between your booking system and the SSP site. This ensures the transparency and security of your data.
- Scalability automating processes with Nautilus allows you to quickly and easily scale your campaigns and respond to changes in your industry.
Conclusion: Nautilus makes publishing and marketing work easier by automating processes and streamlining workflows. Benefit from the seamless integration of programmatic performance data into your booking system and the ability to create campaigns directly on the SSP page. With Nautilus you are well prepared to succeed in the dynamic world of digital marketing.